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Black Culture, Black History, For the Culture -

50 Years Of Hip Hop

50 Years Of Hip Hop

The way hip hop influences the culture you wouldn't think that it's only been around for just 50 years. What started as a back-to-school jam in the rec room of an apartment building, has become a worldwide phenomenon. By isolating the parts of the song that people wanted to dance to, DJ Kool Herc developed a style that became the blueprint for hip hop music. The "break" in a song is what DJ Kool Herc focused on, combining different songs at their breaking points and ultimately creating what we know now as a mash-up. Herc used hard funk records, from...

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Black Boy Joy, Black Culture, Black Girl Magic, Black Mental Health, Black Voices, Black Women, Mental Wellness, Mother's Day -

Mental Health Month

Mental Health Month
The idea to share these resources actually came from awareness that Mother's Day is approaching, and although it may be a big celebration for some there are others that don't find joy in the holiday because they've experienced a loss.

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Black In Business

Black In Business

Social Theory has been accepted to be apart of Amazon's Black Business Accelerator Program. The program was created to provide Black business owners with resources and a platform to grow and bring more exposure to their business. An introduction to the program is being hosted by The Gathering Spot in Atlanta on next Thursday, November 17th @ 4pm. The owner of Social Theory will be in attendance and looks forward to meeting you. As a current member of the program, we are offering certain items on the Amazon platform; and we're using this opportunity to become more accessible in International...

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Legacy Matters

Legacy Matters
The Marathon Clothing store is at the top of the list when people think of Nipsey and business, right alongside his collaboration with Puma; but he also started a co-working space in the middle of Crenshaw that serves as "cultural and intellectual hubs for entrepreneurs and creatives" [according to the site].

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Been About Us, and Still About Us

Been About Us, and Still About Us
Lately, I’ve been trying to figure out how to approach being a business owner during the uncertain time we’re in. Separating business and personal life is not always easy, especially when the purpose of your brand stemmed from a personal attachment to your identity and community. I think I’ve figured it out, at least a little bit, and I’ve decided to keep the focus on us. 

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